Are you looking to sell your California house online? It’s not surprising.
According to the National Association of Realtors, 93 percent of home buyers use websites when searching for property. So, it makes sense that you would want to sell your property on the internet.
Be that as it may, selling a property online can be a challenging endeavor. Besides finding the right platform, you also have to worry about picking a reputable buyer and getting a fair offer for your home.
That’s where this article comes in.
This post explores the process of selling your California house online — whether you’re using a real estate agent or not. What’s more, you’ll discover clever ways to market your property online.
First, let’s address the million-dollar question.
Is it Difficult to Sell a House Online?
The answer is a resounding no! Indeed, the challenge would be trying to sell your home without using the internet. Here’s why.
As of August 2021, the United States had over 302 million internet users — 91 percent of the country’s population. What’s more, this figure is projected to rise to a whopping 321 million internet users by 2025.
That means you can get more eyeballs on your property. It’s no wonder that 51 percent of buyers found their homes on the internet.
Some common ways to sell a house online include:
- Paying for exposure
- Posting on free FSBO sites
- Sell on social media platforms
- Use Auction website
- Sell to cash buyers
At first glance, the list above may seem a little overwhelming. So, let’s break things down — let’s explore where to sell your California property online.
5 Ways to Sell your California House Online
Here are five ways to sell your home online.
1. Pay for Exposure
No doubt, selling your house online can save you money. After all, you don’t have to pay an exorbitant real estate commission.
However, you still have to pay to list your house on a For-Sale-By-Owner (FSBO) site. Since the web is filled with many such sites, it’s best to perform in-depth research ahead.
Some FSBO site attributes that you may want to consider include:
- High search engine ranking
- User-friendly site navigation
- A high-quality image of listings
- Sales support offering
With that said, home sellers that are unwilling to use paid FSBO sites can consider a free option.
2. Consider Listing on Free FSBO Sites
Expectedly, listing your California home on free FSBO sites can help you save a couple of dollars. But there’s one thing.
Since the site is free, it rarely offers anything besides advertising space.
That means you have to create compelling listings that’ll attract buyers on your own. What’s more, you have to maintain the listing to keep it up to date.
3. Sell Your California House on Social Media
The U.S. has one of the highest social network penetration in the world. According to Statista, over 70 percent of the population hold at least one social media account.
That means selling your house on social media platforms should be a no-brainer.
You could upload pictures of your property on Facebook, Twitter, or Instagram. However, the smarter option would be to use social media to direct prospects to your FSBO listing.
4. Use Auction Websites
Auction websites may not be the ideal method for most home sellers. This is especially because it requires an accurate evaluation of your property.
However, it’s perfect for individuals that are looking to unload their house quickly. For example, you can quickly list your house on eBay and get a decent offer in record time.
With that said, auction laws vary from state to state. So, it’s best to read the requirement for property auctions in the state of California.
You also want to check whether you need an auctioneer license.
5. Sell to Online Real Estate Cash Buyers
As the name suggests, online cash buyers are real estate investors that pay cash for properties.
Since cash buyers buy home as-is, you don’t have to worry about repairs or renovations. What’s more, you can save thousands of dollars on real estate agent commissions.
Sadly, finding a reputable cash buyer on the web is not nearly as simple as you might imagine. Tons of websites have hidden costs designed to make you earn less for your home.
The good news is you can get a fair price for your California property here. Consider filling the form to begin.
To Wrap Up: Sell Your California House Online Today
As you can see, selling your property online doesn’t have to be tedious.
You could pay to list your house on some of the top FSBO sites on the internet. On the other hand, home sellers that are on a tight budget can get advertising space on free sites.
Regardless of how you list your property, it’s best to post the link on your social media platform. That way, you can drive more prospects to the FSBO site.
Auction sites offer an excellent opportunity to unload your property quickly. However, the fastest way to sell your California house may be to contact an online cash buyer.